ROW Growth Specialist

The Challenge

Our ROW (Rest of World) Marketing team is responsible to expand Avira’s footprint in new markets, by implementing and testing hypothesis that will lead to ROI positive growth. We focus on a set of key markets where we test our growth hypothesis and we implement the best practices across all other markets.
You will be responsible to identify the right audiences and to guide them throughout the marketing funnel from awareness to purchase and becoming loyal and engaged users.
We are looking for a well-rounded marketer that puts customers at the core of his activities, leading to increased engagement and conversions.

The Team

The Rest of World Marketing team is located in Bucharest, Romania. We are a small team of highly experienced marketers, working in an agile environment that encourages everyone to express and implement new ideas.

What you will do

  • Ownership of the growth marketing approach; awareness-leads-traffic-downloads-installs-engagement-retention
  • Monitor customer insights as well as competitors’ activities within the target audience
  • Develop data driven insights, customer journeys and user-centric marketing tactics – use internal teams or agencies.
  • Continuously design and conduct experiments and thereby discover new growth levers, continually improving region’s KPIs
  • Discover market opportunities (e.g. recent topics in press/social) and transform into concrete acquisition/conversion flows
  • Coordinate cross functional tactics to maximize impact
  • Increase revenue, retention and CLTV together with a cross functional team

What enables you to do a great job

  • Strong customer focus is essential in all roles in our team
  • You are data driven, you have an analytical mind and you can see patterns and shape hypothesis based on them
  • Your best results are achieved by working in close collaboration with the other team members
  • You have solid experience in working with performance marketing tools (especially PPC) and web analytics platforms
  • CRO experience is a plus
  • SEO experience is a plus

Benefits and perks:

New Work

Equipment of your choice

Cozy cafeteria with lunch and specialty coffee

Stylish building with open roof terraces

Learning & Development

Unlimited access to Udemy

Career Management

Coaching programs

Health & Wellbeing

Gym and fitness card

Private medical care

Sport events

Family & Living

Vacation child care

Avira Prime licenses

Paid study leave


Onboarding events

Monthly Employee Meetings

Summer & Christmas parties

Location: Bucharest

How we hire

Practical Case
Meet the Team

If you want the outcome of your work to have a direct impact on making the Internet a safer place for 500 million Avira users please get in touch!

Apply now

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